The Nimbus Token Platform can be used for almost any business project. Stores can use the platform to raise money by selling their own branded tokens instead of struggling with venture capitalists or suffering the humiliation of the typical banking experience. We know what the benefits are to store owners, but what is in it for those customers that bought NIM during the crowdsale? NIM tokens unlock functionality on the platform. NIM are used to open stores and unlocks the ability to buy branded product tokens. With product tokens, the customer can always exchange their token for a pro rata refund. The customer can opt to cash out the token or trade the token on the exchange. Instead of having yogurt tokens, they could swap those for a token that can be redeemed for a bicycle – a true digital bartering system on the blockchain.