BIRC is an innovative and interactive reward ecosystem that combines local shops, O2O and blockchain. This cryptocurrency on blockchain will generate from interaction with local shops, so mining of cryptocurrency will be no longer funny toy of crypto experts and normal people can also mine in daily life. People can earn cryptocurrency easily when shopping, dining or go to movies. BIRC defines specialized interactive rewards for every interaction scene with local shops. For instance, you go to restaurant with your family members and dine may produce actions like “rating”, “commenting”, “like” and “Photo uploading”. These actions constitute a set of “collection of interactions in restaurants”. People can receive corresponding “Business Interactive Reward Coin” when finishing an interactive action. When you participate in a concert, it will generate actions like “buying tickets”, “listening/watching”, “video uploading”, “check-in”. These actions will constitute a set of “collection of interactions in exhibition activities”. We will define every physical interaction in daily life. Both local shops and users will receive corresponding rewards when they generate interactions. This is the first innovative application which combines physical interactive actions and cryptocurrency in the world. We will develop a sound ecosystem from this interaction process at most effort in the future. Users or local shops of BIRC will also create more unforeseen commercial applications, then BIRC will become a really valuable cryptocurrency!